Account Health Checklist


A healthy CRM helps you stay organized, manage your pipeline effectively, and keep your data accurate. Use this checklist to keep your OnePageCRM account clean and up to date.

A healthy CRM account should have:

✅ No important overdue follow-ups

✅ Minimal duplicate contacts or companies

✅ An active and realistic sales pipeline

✅ Clear and consistent contact segmentation



1
Review Overdue Actions and Follow-Ups
  • Are important sales follow-ups overdue?
  • Are key contacts being neglected?
  • Are old tasks still sitting in the Action Stream?

  • Why it matters: An overloaded Action Stream makes it harder to focus on what actually needs attention.

    Solution: Complete, reschedule, or delete outdated actions in bulk to keep your Action Stream manageable and up to date.


    2
    Clean Up Duplicate Contacts
    Duplicate records can lead to confusion, repeated outreach, and inaccurate reporting.

    Search for
  • Duplicate contacts or companies
  • Different spellings or versions of the same record

  • Why it matters: Clean data = better visibility and more reliable reporting.

    Solution: Find and merge duplicates in bulk using matching first and last name or email address.


    3
    Close Inactive Sales Opportunities
    Old or inactive contacts or deals can clutter your pipeline and make forecasting inaccurate.

  • Identify contacts with no recent activity
  • Review stalled or outdated opportunities
  • Decide: close, archive, or re-engage

  • Why it matters: Keeps your pipeline realistic, focused and easier to manage.

    Solution:
  • Identify contacts with no recent activity decide to re-engage or close the sales cycle.
  • Review inactive and stalled opportunites and mark as lost


  • 4
    Review Tags and Custom Fields
    As your CRM grows, Tags and Custom Fields can become inconsistent or outdated.

    Check for:
  • Duplicate Tags
  • Old or unused Tags
  • Inconsistent naming conventions
  • Custom Fields that are no longer in use

  • Why it matters: Good segmentation helps you filter contacts, personalise outreach, and keep reporting accurate.

    Solution: Standardise your naming conventions, merge similar tags, and regularly remove Unused Tags in bulk.



    5
    Bonus

    Watch our 3 Easy Tips for Cleaning Up Your CRM Data webinar.

    In just 10 minutes, learn to:
  • Remove old actions in bulk
  • Merge duplicate contacts
  • Update your deals to keep everything up to date
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