Add values to emails (mail merge/variable)
Adding variables (or mail merge fields) is a simple way of personalizing your emails. They can be used for email templates, individual emails and bulk emails.
In the Message editor, click on Variable → choose from the dropdown → click Save.
💡Use variables like [contact.firstname] or [contact.lastname] for First and Last names.
💡Set a fallback (e.g. “Hi [contact.firstname,fallback=there]” → “Hi there” if no name)
💡 You can use variables in the Subject line of your templates.
You can choose from the following:
- First name
- Last name
- Full name
- Organization name
- Job title
- Quote block
- Contact address
- Contact or Organization Custom Fields